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Volkswagen’s Strong Sales Performance in 2023


Volkswagen, the renowned German carmaker, achieved remarkable sales growth in 2023, surpassing its annual delivery target despite facing challenges in China.

Impressive Sales Figures

According to the company’s announcement on Tuesday, Volkswagen sold approximately 9.2 million vehicles worldwide last year, marking a significant increase of 12% compared to 2022. This achievement is in line with Volkswagen’s target range of 9 million to 9.5 million deliveries.

Embracing Electric Vehicles

In 2023, Volkswagen experienced a substantial surge in battery-electric vehicle sales, which reached 770,000 units. This impressive figure represents a remarkable 35% increase from the previous year. Moreover, electric vehicles accounted for 8.3% of all deliveries, further solidifying Volkswagen’s commitment to sustainable mobility.

Solid Performance Across Regions

While total vehicle sales witnessed growth in all regions, China showed more modest progress, with a 1.6% rise to approximately 3.2 million deliveries. Volkswagen, once the dominant force in the Chinese car market, has encountered intensified competition from electric vehicle manufacturers BYD and Tesla.

Nonetheless, Volkswagen is well-aware of the challenges and remains optimistic about its future prospects. Ralf Brandstaetter, CEO of Volkswagen Group China, stated, “While the situation will remain demanding over the next two years, we are further developing our technological capabilities and setting up our business for the future.”

Audi’s Success in China

Within the Chinese market, Volkswagen celebrates the exceptional performance of its luxury brand, Audi. Audi experienced a notable sales increase of 13.5%, reaching approximately 728,600 vehicles sold.

Global Sales Growth

Volkswagen’s success extends beyond China, as its group deliveries experienced significant growth across various regions:

  • North America: Deliveries surged by an impressive 18%.
  • Western Europe: The region witnessed a robust sales increase of 21%.
  • Central and Eastern Europe: Deliveries jumped by 14% in this region.
  • Middle East and Africa: Sales figures rose significantly by 29%.
  • South America and Asia-Pacific (excluding China and Hong Kong): Both regions experienced growth of 9%.

Volkswagen’s outstanding global sales performance demonstrates its resilience and adaptability in the ever-evolving automotive industry.

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