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Max to Launch Live-Sports Tier on Streaming Service


Max, the streaming service owned by Warner Bros. Discovery Inc., has plans to expand its live sports offerings, according to a recent CNBC report. The service intends to simulcast games from various sports leagues, including Major League Baseball, the National Basketball Association, the National Hockey League, and the NCAA’s March Madness basketball tournament.

Notably, Max will not have exclusive streaming rights for any games until 2024 at the earliest. Instead, the plan is to stream games that are also televised on Warner Bros. Discovery’s cable channels, such as TBS and TNT.

In the past, Max had disregarded live sports despite being part of the same corporate umbrella as Turner Sports. However, earlier this year, the platform began livestreaming matches featuring the U.S. men’s and women’s national soccer teams.

By incorporating live sports into its offerings, Max aims to compete more effectively with other streaming services that already provide live sports content, like Peacock, Paramount+, Prime Video, and Apple TV+. Disney is also working on launching a separate direct-to-consumer service for ESPN, and Netflix has started exploring live sports programming as well.

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