Disney is introducing special discounts for families planning trips to its U.S. parks in an effort to boost attendance levels, which have struggled to recover since the pandemic.
Disneyland Resort in California
Disneyland Resort in California will offer limited-time tickets for children between the ages of 3 and 9, priced as low as $50 per child. Customers have the option to choose between 1, 2, or 3-day tickets at the discounted rate. These tickets will be valid for use between January 8 and March 10, and will be available for purchase starting from October 24.
Disney World in Florida
Disney World in Florida plans to slash the price of kids’ park tickets and dining plans by 50% when purchasing a non-discounted 4-night, 4-day Disney travel package. The package includes accommodation at a select Disney Resort hotel, theme park tickets, and a dining plan. This offer will be valid on most days between March 3 and June 30, with purchase available from November 14.
Challenging Times for Theme Parks
Disney, along with other theme-park operators like Six Flags and SeaWorld, has faced difficulties this year with lower summer attendance. Executives within the industry have attributed this decline to heatwaves that affected various parts of the U.S. Analysts also suggest that ticket and food price increases within the parks, as well as inflation across other sectors, may be impacting consumer spending.