One of the key points of Amazon’s proposals is to give third-party sellers a fair chance of having their product offers prominently displayed in the ‘Buy Box’ on a product page, even when competing with Amazon’s own product offers. Additionally, the company aims to prevent itself from gaining an unfair advantage by using data obtained from third-party sellers.
The CMA initiated an investigation in July 2022, as it suspected that Amazon was abusing its position as the leading online retail platform in the UK. It was observed that Amazon was favoring its own retail business over competing sellers who also use Amazon Marketplace or rely on the company’s warehousing and delivery services, rather than choosing rival logistics businesses.
“We are now consulting on these commitments which we believe, at this stage, will address our concerns,” commented Ann Pope from the CMA. Accepting these commitments would not only avoid the need for a potentially lengthy investigation but also lead to earlier changes that would benefit businesses and consumers.
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