Amazon.com has recently made layoffs in its Alexa division as part of its cost reduction efforts. The tech giant stated in a memo to employees that it would be eliminating “several hundred roles” in the division, with a shift in focus towards generative artificial intelligence.
The memo explained that Amazon is realigning its efforts to prioritize what matters most to customers, which includes maximizing resources and efforts dedicated to generative AI. This shift has resulted in the discontinuation of certain initiatives, although Amazon did not provide specifics.
This move comes after Amazon announced in September its plans to enhance Alexa’s capabilities with AI technology, allowing for more human-like interactions with users.
Friday’s job cuts are not the first at Amazon this year. CEO Andrew Jassy previously announced various job elimination initiatives in response to the challenging economic environment. In January, Amazon announced reductions of 18,000 employees, followed by an additional 9,000 layoffs in March.
Despite these workforce changes, Amazon’s stock has experienced significant growth this year, with a 72% increase.
Shares of Amazon rose 0.9% on Friday, reaching $144.18.